What is Technical SEO?
Technical SEO involves optimising the technical foundation of your website to help search engines crawl, index, and understand your content more effectively. It's the behind-the-scenes work that makes everything else possible.
Unlike content-focused SEO, technical SEO requires deep understanding of web technologies, server configurations, and code-level optimisations. Our expertise in custom-coded websites gives us unique advantages in implementing technical SEO improvements that template-based solutions simply cannot achieve.
Core Technical SEO Areas
Core Web Vitals Optimisation
LCP, INP, and CLS optimisation for Google's ranking factors.
Schema Markup Implementation
Structured data for rich snippets and enhanced search results.
Site Architecture Optimisation
URL structure, internal linking, and crawlability improvements.
Mobile-First Indexing
Responsive design and mobile performance optimisation.
Crawlability & Indexability
Robots.txt, XML sitemaps, and crawl budget optimisation.
HTTPS & Security
SSL implementation and security best practices for SEO.
Advanced Technical SEO Solutions
JavaScript SEO
Optimise client-side rendering, ensure proper crawling of dynamic content, and implement server-side rendering where needed.
Server-Level Optimisation
HTTP headers, caching strategies, CDN configuration, and server response optimisation for better performance.
Progressive Web App SEO
Implement PWA features while maintaining SEO best practices and ensuring search engine compatibility.
Internal Linking Strategy
Develop sophisticated internal linking architectures that distribute page authority and improve crawlability.
Large Site SEO
Handle pagination, faceted navigation, and complex site structures with thousands of pages efficiently.
Technical SEO Monitoring
Set up comprehensive monitoring for crawl errors, site speed, and technical health indicators.
Core Web Vitals Optimisation
The three critical metrics that directly impact your search rankings
Largest Contentful Paint (LCP)
Measures loading performance. Should occur within 2.5 seconds.
Our Optimisations:
- Image optimisation & lazy loading
- Critical CSS prioritisation
- Server response time reduction
- Resource preloading strategies
Interaction to Next Paint (INP)
Measures responsiveness. Should be less than 200 milliseconds.
Our Optimisations:
- JavaScript optimisation
- Event handler efficiency
- Main thread work reduction
- Input delay minimisation
Cumulative Layout Shift (CLS)
Measures visual stability. Should be less than 0.1.
Our Optimisations:
- Image dimension specification
- Font display optimisation
- Dynamic content stabilisation
- Ad placement optimisation
Technical SEO Implementation Process
Technical Audit
Comprehensive analysis of your website's technical foundation, identifying all issues and opportunities.
Priority Matrix
Categorise issues by impact and effort, creating a strategic implementation roadmap.
Core Fixes Implementation
Address critical issues first: crawlability, indexability, and Core Web Vitals problems.
Schema & Structure
Implement structured data markup and optimise site architecture for better understanding.
Performance Optimisation
Fine-tune loading speeds, server responses, and user experience metrics.
Monitoring & Maintenance
Set up ongoing monitoring and provide regular technical health reports.
Why Custom-Coded Websites Excel at Technical SEO
Template-based websites are limited by their framework constraints. Custom-coded websites give us complete control over every technical aspect.
CMS/Template Limitations
- Plugin dependencies
- Theme-imposed structure
- Bloated code output
- Limited server control
- Generic optimisations only
Custom Code Advantages
- Zero unnecessary code
- Bespoke architecture design
- Optimised from ground up
- Full server configuration
- Tailored technical solutions
Measurable Technical Advantages
Get Expert Technical SEO Implementation
Don't let technical issues hold back your search rankings. Our code-level expertise ensures your website performs at its technical best.
